YAYAYA Yaupon, an Austin-based & woman-owned American yaupon tea company can now be found in all 47 stores of the southwest region of Whole Foods Market. YAYAYA Yaupon is offered ready-to-drink in glass bottles as well as in biodegradable tea bags in the dry tea section.
“Whole Foods has been really supportive of the emerging yaupon category, though they also recognize that we are still early as an industry. Yaupon is the most performance enhancing and mood boosting of all the caffeinated plants. It’s delicious and tastes like bold tea. We flavor only with organic functional herbs including adaptogens and plants that support immune and nervous systems. YAYAYA is the happy energy that everyone needs right now,” says founder Rachael Young. “I’m grateful for this opportunity and it’s a wonderful platform for introducing people to the delicious and healthful benefits of American yaupon. Grateful that they’ve given us space to build and lead the category.”
For those who are unfamiliar, yaupon is the common name for a species of holly related to yerba maté. It only grows in the United States and the dried brewed leaves make an energizing beverage that tastes like a combination between strong black tea and yerba mate. Yaupon is naturally high in antioxidants, polyphenols and anti-inflammatory flavonoids. Yaupon is the only plant native to North America to naturally contain caffeine and theobromine. Theobromine is famously known as the happiness element found in cacao. Yaupon contains roughly 1% caffeine - about half that of coffee - but theobromine’s stimulating effects are super valuable: it is known to stimulate, improve mood, and increase cognitive function. In peer reviewed studies, theobromine has also been found to strengthen bones and repair tooth enamel.
“There are only eight known plants on the planet to contain viable amounts of caffeine and theobromine. Out of all of them, yaupon is the uniquely more-uplifting-than-stimulating one,” says Young. “Who doesn’t want to perform better, feel happier, and all while improving immunity?”
YAYAYA Yaupon offers seven SKUs across two categories. All are made with certified organic yaupon and flavors are differentiated with functional organic herbs and honey.
YAYAYA’s WFM launch comes with national distribution with grocery industry leader United National Foods (UNFI), making it available from the Lancaster distribution center to Texas, Oklahoma, Arkansas, Mississippi and Louisiana.